There are hundreds and thousands of shoe shops around but in a world where so much is becoming routinely boring, there is a place where the thrill of discovering style can still be experienced - our SHOE LACE store. Countless hours of research, sweat and a serious leap of faith led us to open our 2 stores in Athlone and Newbridge as well our online shop. If all goes well, we are planning to open doors to more stores across Ireland. As partners who share an obsession with fashion and an appreciation for fabulous and affordable style we decided to offer comfortable shoes to the fashion-conscious but not to the fashion-slave. We provide top of the line quality in women's shoes and accessories. Our selection ranges from the basics of comfortable flats and sandals to the trendy style of stiletto shoes and boots. Whether you are looking for party-ready heels, comfy wedges, chunky heels, biker boots or warm winter boots all based on styles of Honey, Maff, Miley Cyrus, Kim Kardashian, Rihanna, Selena Gomez, Kristen Stewart etc... we promise you will find it in SHOE LACE - if not more... We purchase through sales representatives and manufacturers in a variety of sizes, colours and styles to fit our customer base. SHOE LACE is our heart and soul. You can find one or both of us in one of our stores or our warehouse 7 days a week. We take pride in offering quick shipping, top-notch customer service and the trendiest footwear and accessories at the best prices around. We feel blessed to have the best co-workers and happy customers that come back season after season.